From a static brochure site to a multi-channel digital business — for one of Bulgaria’s leading coffee chains
New Coffee Worlds had already built a successful ecommerce operation, but the website no longer reflected the scale of the business. Alongside online sales, the company operates physical locations, serves wholesale customers, and offers products to business clients through a dedicated B2B channel.
We redesigned the website, improved product discovery, and built a dedicated B2B platform alongside the ecommerce experience. The result is a unified digital ecosystem that supports consumers, business customers, and future growth from a single platform.
Customer journeys served – retail, ecommerce, B2B
Average organic traffic growth in year one
Average organic traffic growth in year one
E-commerce
Web Design
B2B
The three main challenges
The business had outgrown its website
The previous website allowed customers to purchase products online, but it no longer reflected the strength of the brand or the breadth of its operations.
01
The website didn’t reflect the quality and positioning of the brand.
02
Products, locations, and business services lacked a clear structure.
03
The platform wasn’t built to support long-term SEO and content growth.
What we did
Brand, ecommerce, and scalability — solved together
The goal wasn’t simply to redesign the website. It was to create a platform capable of supporting every part of the business while making it easier for customers to discover products, locations, services, and opportunities to work with New Coffee Worlds.
Complete redesign and brand alignment
We redesigned the digital experience around the company’s evolving identity, creating a website that better reflects the quality, expertise, and scale of the business.
B2B platform and customer journeys
Alongside the ecommerce store, we developed a dedicated B2B experience tailored to business customers. Wholesale clients can now access relevant products, while maintaining a consistent experience across the wider brand.
Scalable SEO foundation
We created an architecture designed to support future category expansion, location pages, content marketing, and long-term organic growth.
The results
A platform ready for the next stage of growth
Layer 01
Commercial outcomes
The e-commerce store opened a direct revenue channel that did not previously exist — customers across Bulgaria can now purchase New Coffee World products online, regardless of whether they live near a café location. The integrated B2B functionality transformed how the company manages franchise partner relationships.
The franchise discovery section provides a structured conversion path for prospective partners — turning what was previously a cold contact form into an informed, brand-led journey that contextualises the investment opportunity before the first conversation.
Layer 02
Channel and visibility outcomes
The rebuilt site closes the gap between what New Coffee World is in person and what it communicated online. The custom design derived from the brand identity means the digital touchpoint now reinforces rather than undermines the premium positioning — which matters both for customer confidence and for franchise credibility.
The interactive café locator makes the nine-city network visible and navigable, converting online brand awareness into physical location visits. Products are discoverable and purchasable by customers in cities that do not yet have a café — extending the brand’s commercial reach beyond its physical footprint.
Layer 03
Platform and operational outcomes
WordPress with WooCommerce gives the New Coffee World team full control over product management, content updates, and promotional campaigns without developer dependency. New products, seasonal ranges, and café announcements can be published immediately. The subscription support model means the platform is maintained, monitored, and extended continuously — it does not peak at launch and plateau.
before vs after
The complete picture
Swipe to compare →
| Area | Before | After |
|---|---|---|
| Website | Outdated site, misaligned with premium brand | ✓Modern custom design capturing the coffee house atmosphere |
| E-commerce | No online sales — customers couldn't buy without visiting | ✓WooCommerce store: specialty coffee, accessories, gift sets |
| B2B platform | No digital infrastructure for franchise partners | ✓Integrated B2B feature — wholesale orders, account management |
| Navigation | No café locator, no franchise discovery path | ✓Interactive map, franchise section, clear customer journeys |
| Brand experience | Static pages with no interactive or engaging content | ✓Animated elements, product showcases, immersive café identity |
| Ongoing support | No maintenance or growth plan | ✓Monthly subscription — updates, monitoring, new features |
